KATHMANDU: The new e-commerce platform Chynabazar has officially launched today.

In Nepal, imported goods typically reach consumers through multiple layers of the supply chain, including importers, wholesalers, and distributors. This often leads to higher prices and uncertainty in product supply.

According to Chynabazar Chief Executive Officer (CEO) Stutee Shrestha, Chynabazar has been established to provide consumers with a more convenient and affordable shopping experience.

The core concept behind Chynabazar is to enable Nepali consumers to purchase quality products at fair and transparent prices by eliminating unnecessary intermediaries and additional markups between the factory and their homes. Shrestha said the company directly selects and procures products from manufacturers in China, imports them through its own logistics network, stores them in its own warehouses, and delivers them to cust